Blog #9: Guide to great non-profit websites

Non-profits have a big task of communicating their importance to audiences in a digital age where time and interest is limited. The website’s homepage plays the biggest role in conveying the organization’s importance.

Some guidelines to follow for a top non-profit website include:
  1. Most important information is upfront
  2. Content is accessible on all devices
  3. Uses a simple and organized menu
  4. Animated background
  5. Visually stunning photos and graphics
  6. Minimal text

Here is the ONE campaign’s homepage that abides by some of the guidelines.

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Another important feature of a non-profit website is a highlight of its work, which can also be a visual depiction of its mission. charity:water‘s page titled ‘Our Work’ lays the information out this way:

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If your organization’s primary objective is to increase its number of donors, special announcements and links can be effective. Here is the pop-up announcement from the Make-A-Wish Foundation of Central California. It also ties in with the theme of the month, focused on childhood cancer awareness.

Screen Shot 2016-09-26 at 10.10.14 PM.png

As always, let your page visitors know where you can be found on social. Icons are commonly placed in a prominent area, like the top right corner. This can also be an area for action items, such as ‘donate’ or ‘volunteer’.

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